Corporate Transformation
For 25 years, Patricia Aburdene has been tracking how change impacts business. As one of the leading social forecasters in the world, she's helped both organizations and individuals optimize the social change happening around us.
Patricia is the co-author of the publishing phenomenon, Megatrends 2000, and she has a new book out called Megatrends 2010: The Rise of Conscious Capitalism. The book is a guide to the economic, spiritual and social trends that will shaping free enterprise, as well as how we live, work and invest.
Patricia has a simple definition for the term 'conscious capitalism': a view of business in which all players are invested in restoring transcendent human values, including ethics and accountability, to heal capitalism's greed and excess. A megatrend in its own right, conscious capitalism has become a movement with individuals organizing to restore accountability, ethics and soul into business.
In Patricia's newest book there is a chapter titled "Leading from the Middle." When we think of authority in business, we often think of the power of CEOs and company presidents. However, she reminds us of a kind of authority that is more spiritually based.
According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.
Far from being powerless, we as consumers have a great deal of power over the companies and organizations we disagree with. When we go shopping, we need to take our values with us and vote at the cash register for those products that reflect our values and against those products that don't.
Patricia calls those who want to invest in a socially responsible way values-driven investors. While earning a return is important, they won't do it at the expense of their values. The United States has seen the growth of this movement since the '70s.
Patricia believes that in the next five years or so, conscious capitalism will hit the mainstream. As we align our investments and products with our deepest values, we'll bring the power of prosperity to the marketplace.
Patricia is the co-author of the publishing phenomenon, Megatrends 2000, and she has a new book out called Megatrends 2010: The Rise of Conscious Capitalism. The book is a guide to the economic, spiritual and social trends that will shaping free enterprise, as well as how we live, work and invest.
Patricia has a simple definition for the term 'conscious capitalism': a view of business in which all players are invested in restoring transcendent human values, including ethics and accountability, to heal capitalism's greed and excess. A megatrend in its own right, conscious capitalism has become a movement with individuals organizing to restore accountability, ethics and soul into business.
In Patricia's newest book there is a chapter titled "Leading from the Middle." When we think of authority in business, we often think of the power of CEOs and company presidents. However, she reminds us of a kind of authority that is more spiritually based.
According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.
Far from being powerless, we as consumers have a great deal of power over the companies and organizations we disagree with. When we go shopping, we need to take our values with us and vote at the cash register for those products that reflect our values and against those products that don't.
Patricia calls those who want to invest in a socially responsible way values-driven investors. While earning a return is important, they won't do it at the expense of their values. The United States has seen the growth of this movement since the '70s.
Patricia believes that in the next five years or so, conscious capitalism will hit the mainstream. As we align our investments and products with our deepest values, we'll bring the power of prosperity to the marketplace.
About the Author:
Are social and spiritual forces changing the free-enterprise economy? What is the future of conscious capitalism? Let megatrend forecaster Patricia Aburdene tell you more about this growing movement. Click here to listen to the Patricia Aburdene seminar.